Freelance Photography

Turn a hobby into a career.

For those with a passion for the camera, freelance photography offers myriad career opportunities, from lucrative wedding jobs to shooting off a jet-ski at Waimea Bay.

The Cengage Education Freelance Photography course takes aspiring professionals through the essentials of location shooting, introducing them to the current technologies being used in the industry. You’ll learn about commercial and travel photography, stock libraries, photojournalism and the use of digital and film techniques.

The course also addresses the all-important business element of freelancing – negotiating contracts, understanding your markets and selling your services and stock into them.

On completion of your course:

Upon completion of this course you will be awarded a Cengage Education Freelance Photography Certificate. In addition you will receive a FREE 12 month Media Pass.

Freelance Photography - Extra learning materialsKey areas of learning;

  • Freelance photography I
  • Stock photography
  • Digital photography
  • Lighting and exposure
  • Photojournalism
  • Freelance photography II
  • Feature syndication and copywriting
  • The photography workspace
  • Commercial photography I
  • The business of photography
  • The photographer's media market
  • On assignment I
  • On assignment II
  • Marketing your photography
  • Travel photography
  • Commercial photography II
  • Freelancing photography III
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Course Number 93720
Course Type Correspondence
Course Duration Max 18 months
Study Hours Approx 180 hrs
Qualification Cengage Certificate

Prerequisites

No previous knowledge or experience is required to take this course.

Learning periods

This course is divided into 4 learning periods.

Assessment details

  • 10 written assessments

Extra learning materials included

  • Photography Textbook

Additional requirements

This course will require students to have a standard or manual camera.

Subjects You’ll Cover

Freelance photography I

  • Introduction to your course
  • Marketing counts
  • Shooting for the print media
  • Tools of the trade

Stock photography

  • Stock agencies
  • Stock photography
  • Income expectations
  • The types of photos that sell

Digital photography

  • Pixels ? what are they?
  • Types of digital cameras
  • Digital imaging and press
  • Arriving at a digital solution

Lighting and Exposure

  • Light and landscape
  • Flash photography
  • Basic portrait lighting
  • Night photography

Photojournalism

  • Photojournalism in perspective
  • News assignments
  • Photographic illustration
  • New technological advances

Freelance photography II

  • Developing photo ideas
  • Work for newspapers/magazines
  • Get professional
  • Story ideas and what?s news

Feature syndication and copywriting

  • Getting a feature Agent
  • Why you should also write
  • Writing the lead Film quality, cameras

The Photography Workspace

  • The workspace, the workplace
  • Public relations photography
  • More on copywriting
  • Depth of field

Commercial photography I

  • Getting public relations clients
  • Keeping your clients
  • More on PR Pricing your services

The business of photography

  • Photographic etiquette
  • Negotiation
  • Self promotion – the portfolio
  • Work for hire

The photographer’s media market

  • Marketing your work
  • Targeting your market
  • The Photographer’s market
  • How an Editor selects your pictures

On assignment I

  • No story is worth your life
  • Ceremonies
  • On safari
  • Your human rights

On assignment II

  • Where do ideas come from?
  • Ideas tools 1 – 10
  • 26 money earners

Marketing your photography

  • Examining your media market
  • Getting to the decision maker
  • Submitting photos and articles
  • Obtaining an agreement

Travel photography

  • The craft of travel writing and photography
  • What is a travel assignment?
  • Travel photojournalism
  • Popular travel features

Commercial photography II

  • Corporate photography
  • More money making ideas
  • Wedding photography
  • Sequence shots

Freelance photography III

  • The true cost of freelancing
  • Personal satisfaction
  • Some business aspects
  • Associations/further education