Certificate IV in Marketing

From market research and consumer profiling to the planning and execution of marketing campaigns, this government accredited course will deliver the knowledge you need to further your career in sales and marketing.

As well as developing your research and presentation skills, you’ll gain important knowledge about how the marketing industry operates and learn more about legal considerations, consumer behaviour, identifying market trends and the benefits of networking.

Possible careers

  • Direct Marketing Officer
  • Marketing Co-ordinator
  • Market Research Assistant

On completion of your course:

About our NSW VETAB accreditation
About our Nationally Recognised Training accreditation
Upon successful completion of this course you will receive a nationally recognised qualification BSB41307 Certificate IV in Marketing. 

Cengage Education is a registered Training Organisation (Provider Number: 90796) registered with NSW VETAB (Vocational Education and Training Accreditation Board).

Austudy approved

This course is Austudy approved, please apply directly to Centrelink to receive this benefit. Get more information about Financial Assistance programs.

Work Placement

Why is a Work Placement Required?

Work placement is required to ensure that the student is able to demonstrate and apply what he or she has learnt in an industry context. Work placement ensures the relevance of learning and assessment tasks and helps to produce graduates who are job ready and thereby increase employment opportunities.

Work placement also provides insight into particular job roles and responsibilities within an industry context. The student can find out if this is the right industry for them and whether they are right for this industry.

Workplace assessments and training must be undertaken in workplace organisations that are suitable for the course. The student must be under the direction of an appropriately qualified and experienced supervisor. The workplace assessments will be conducted by Cengage Education Workplace Assessors, who will contact both the workplace organisation and the student to arrange mutually convenient times to conduct the workplace assessments.

Work Placement Terms and Conditions

Cengage Education will assist students to identify work placement opportunities in an appropriate organisation however, it is the responsibility of the student to find and complete the work placement. In the event that the student has previously arranged a work placement Cengage Education will check the suitability of this arrangement. Cengage Education will make reasonable efforts to organise for assessment to be conducted in the workplace however, the student may be required to attend assessment events at other locations. If the student does not complete a mandatory work placement within the duration of the course Cengage Education is not permitted to issue the qualification.

Insurance

Cengage Education is pleased to offer our students insurance cover for any mandatory work placement they undertake as part of their course. Known as Volunteer Insurance, the policy covers ‘Personal Accidents’ in the workplace, and will help put employers’ minds at ease for the duration of the work placement. A copy of the Certificate of Currency can be requested from the Cengage Education Workplace Coordinator on 1300 882 121. Please note that this policy does not provide professional indemnity coverage.

* Terms and conditions apply
Course Number D0041
Course Type Correspondence
Course Duration Max 24 months
Study Hours Approx 415 hrs
Qualification Certificate IV
Nationally Recognised What does this mean?

Learning Periods:

This course is divided into 6 learning periods

Computer requirements

To complete this course you will need access to:

  • A computer with Windows® 95/98 or higher
  • CD-ROM drive.

It is recommended that students have access to Internet and e-mail facilities.

Assessment details

  • 20 written assessments
  • 10 workplace assessments

Entry requirements
Certificate III & Certificate IV courses

School Certificate or equivalent OR relevant qualification OR relevant vocational experience.

English Language Requirements:

If English is your second language and you did not complete the last two years of secondary education in English you are required to provide evidence of English language competence before enrolling. Examples of appropriate evidence are:

Evidence

Example

IELTS

Overall score of 5.5

TOEFL

530 (paper), 197 (computer) or 71 Internet.

Evidence of employment in an English speaking country.

12 month period of employment: Letters of Appointment, Letters of Reference, Testimonials, Performance Appraisals etc

Not sure if you meet the entry requirements?
Please call 1300 853 033

Subjects You’ll Cover

BSBCMM401A Make a presentation

  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

BSBMKG402B Analyse consumer behaviour for specific markets

  • Confirm product or service market
  • Assess the reasons for existing consumer interest
  • Recommend a focus of appeal for marketing strategies for a product or service

BSBMKG401B Profile the market

  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

BSBMKG408B Conduct market research

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research reports

BSBMKG413A Promote products and services

  • Plan promotional activities
  • Coordinate promotional activities
  • Review and report promotional activities

BSBMKG414A Undertake marketing activities

  • Plan marketing activities
  • Implement and manage marketing activities
  • Review marketing activities

BSBREL401A Establish networks

  • Develop and maintain business relationships
  • Establish and maintain business relationships
  • Promote the relationship

BSBREL402A Build client relationships and business networks

  • Initiate interpersonal communication with clients
  • Establish client management strategies
  • Maintain and improve ongoing relationships with clients
  • Build and maintain networks

BSBRES401A Analyse and present research information

  • Gather and organise information
  • Research and analyse information
  • Present information

BSBRSK401A Identify and apply risk management processes (elective)

  • Identify risks
  • Analyse and evaluate risks
  • Treat risks
  • Monitor and review effectiveness of risk treatment/s

* Fortnightly payment plans also available –     call our Sales team on 1300 853 033 .