Certificate IV in Business (Marketing)

Learn essential business marketing abilities.

Marketing is an essential part of any business and the demand for people educated in the field is always high.

This course is an overall introduction to business, with an emphasis on marketing. Not only are the essential marketing competencies covered but you are also introduced to a broad range of important business skills.

After completing the Cengage Education Certificate IV in Business (Marketing) you could pursue a career as a sales representative, sales assistant, marketing support, general business support and you will receive a nationally recognised BSB40701 Certificate IV in Business (Marketing).

About our NSW VETAB accreditation
About our Nationally Recognised Training accreditation
Cengage Education is a Registered Training Organisation registered with VETAB (Vocational Education and Training Accreditation Board).

University credit transfer arrangements.

Students who successfully complete the Cengage Education Certificate IV in Business Administration course may be eligible for credits towards:

Austudy approved

This course is Austudy approved, please apply directly to Centrelink to receive this benefit. Get more information about Financial Assistance programs.

Professional memberships/affiliations.

Adecco Australia

Cengage Education is proud to announce their affiliation with one of the world's leading employment services Adecco Australia. Students wishing to seek full/part time employment in their chosen field can now contact Adecco Australia on completion of their qualification.

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Course Number 87500
Course Type Correspondence
Course Duration Max 24 months
Study Hours Approx 410 hrs
Qualification Certificate IV
Nationally Recognised What does this mean?

Prerequisites

No previous knowledge or experience is required to take this course.

Learning periods

This course has been divided into 4 learning periods

Computer requirements

To complete this course you will need access to:

  • A computer with Windows® 95/98
  • CD-ROM drive.

Assessment details

  • 11 written assessments

Extra learning materials include

  • Essentials of Marketing - Textbook

Key areas of learning

  • Maintain business technology
  • Identify marketing opportunities
  • Develop teams and individuals
  • Create electronic presentations
  • Analyse market data
  • Forecast market and business needs
  • Implement and monitor marketing activities
  • Promote products and services
  • Co ordinate implementation of customer service strategies
  • Prepare financial reports

Subjects You’ll Cover

BSBCMN406A Maintain business technology

  • Maintaining the performance of hardware & software
  • Provide basic system administration
  • Identify future technology requirements

BSBMKG302A Identify marketing opportunities

  • Confirm business needs
  • Identify market needs
  • Identify marketing opportunities

BSBCMN404A Develop teams and individuals

  • Determine development needs
  • Develop individuals and teams
  • Learning and development program goals and objectives
  • Learning delivery methods

BSBADM306A Create electronic presentations

  • Preparation requirements for a presentation
  • Mode of presentation and features of a presentation
  • Produce presentations using software features
  • Types of presentation materials

BSBMKG403A Analyse market data

  • Interpret trends and market developments
  • Interpret competitor market performance
  • Report on market data

BSBMKG404A Forecast market and business needs

  • Build and maintain networks
  • Review current business performance and capability
  • Evaluate the market
  • Articulate the needs of the market and the business

BSBMKG405A Implement and monitor marketing activities

  • Review the marketing mix for the business
  • Implement marketing activities
  • Monitor and review marketing performance

BSBCMN409A Promote products and services

  • Planning of promotional activities
  • Co ordination of promotional activities
  • Review and report on promotional activities

BSBCMN410A Coordinate implementation of customer service strategies

  • Advise on customer service needs
  • Support implementation of customer service strategies
  • Evaluate and report on customer service

BSBADM408A Prepare financial reports

  • Prepare and maintain an asset register
  • Record general journal entries for balance-day adjustments
  • Prepare a final general ledger